Poker Face Remember Casino Royale? In the 2006 movie, James Bond makes it seem like winning at poker is about decoding the opponent’s “tell”: the subtle twitch of the eyebrow, the cough, the tiny involuntary gestures that betray that someone is trying to hide something. In his book One Plus One Equals Three, Dave Trott…

Especially the ones designed to make you invisible. In 1984, Michael Jordan walked onto the basketball court wearing black and red Air Jordans. There was just one problem: the NBA required shoes to be at least 51% white. Nike knew the rules. They knew they’d be fined $5,000 per game.  Nike had decided to enter…